Why Email Marketing Is Beneficial to Your Business

The velocity of innovation and the amount of tools available to marketers today is nothing short of incredible. In this article, I will be glad to discuss 5 Reasons Why Email Marketing Is Beneficial to Your Business.

Email marketing generates a huge return on investment for every kobo you invested, and it offers advertisers the broadest reach of any media available. Despite the numerous marketing methods available, email marketing remains the best option for business success.

Marketers must communicate with their audience on a one-on-one basis while staying within their budget. Marketers that can interact with their prospects and customers in a highly focused way will be successful in creating revenue and ROI for their companies.

No marketing category, according to studies, has the longevity of email marketing. Even as some marketing fads come and go, email remains the most effective channel accessible to today’s marketers.

 

5 Reasons Why Email Marketing Is Beneficial to Your Business

 

1. Email marketing is a platform that is free to use

The difficulty with channels like Facebook and Twitter is that they are owned and operated by third parties, making platform changes prohibitively expensive for advertisers and no single entity owns or controls email. It is an open communication platform that allows users to send and receive e-mails from a variety of providers.

No single party can make a significant impact or controls the number of audiences you can reach unlike Facebook or Twitter, your subscriber list will be an asset to you if you invest time and money in building and developing a large e-mail list. As a result, you may leverage your list without fear of its efficacy being harmed.

 

Read Also: 5 Exceptional Qualities Of A Digital Marketer

 

2. The Preferred Communication Channel Is Email Marketing

 

Social media is a personal method of communication for many individuals who use it to keep in touch with friends and family. People use social media to see photos and updates from people they know and care about.

On the other hand, email is a considerably more professional medium through which customers expect to receive product and service information.

 

3. Conversions are driven by email marketing

 

The majority of marketers are hell-bent on boosting conversion rates. Marketers’ ultimate objective is to convert potential consumers into paying customers, whether, through leads, sales, memberships, or a statistic specific to your company strategy, and email is the most powerful channel for conversions.

In actuality, an email campaign’s average click-through rate is around 3% (of total recipients), but a tweet’s average click-through rate is around 0.5 percent. This means that sending an email is 6 times more probable than sending a tweet to persuade someone to visit your website.

 

4. Email marketing reaches a large number of people.

Consider your own internet activity, which may seem weird at first: In order to create an account on a website (such as an online store), you must give your email address. An email address is required even to create a Facebook or Twitter account.

Furthermore, when there is activity, such as when someone is tagged in a photo, Facebook and Twitter send out emails to users. Email is the currency of the internet, and everyone with a current email account is online.

While Facebook and Twitter may appear to be omnipresent, many users are abandoning various social media platforms due to continuing data breaches and privacy concerns.
So, consider email as the best option when it comes to connecting with prospects and customers.

 

5. Email marketing will continue to exist indefinitely

Marketing via email Surprisingly, the email sector has progressed from a time when creating an email required the assistance of a developer to today when tools like Campaign Monitor enable modern marketers to quickly create and send appealing branded emails.

More people now have access to the power of business email as a result of this change.
Increasing your email list, unlike growing your social media following, is a long-term investment that will pay off for many years.

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